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Nick Penney

By November 8, 2022October 14th, 2023People Spotlight

People In Spotlight

As Vogelsang celebrates its 50th year providing fastening solutions for industries across North America, we’re taking a moment to recognize the people behind the quality products and superior service.


Nick Penney


National Sales Manager


10 years


Training and coaching our team

What are you responsible for?

I help guide our sale process, establish goals, and create a better working environment for our employees and customers.

How long have you been in the industry?

35 years

How did you get where you are today?

I started in inside sales at Bell Fasteners. Creating a successful track record at Bell opened doors leading to my current position at Vogelsang.

Why did you choose Vogelsang?

Vogelsang has an outstanding reputation in the Fastener industry. We were looking to build an even better team moving forward. It was a positive move to a well run company.

What are you most passionate about in business?

I enjoy working with people, our customers, and our team.

What is your favorite part of your job?

Winning new business.

What is the single most important thing that differentiates you from competitors?

We are very flexible with our customers. We can custom-tailor a program around our customers' demand and expectations. This creates very solid long term partnerships between our customers and VFS.

What values define your work and/or interactions with customers?

We excel in communication with our customers.

What would customers say they value most about working with you?

VFS is a trustworthy value supplier. Quality service and flexibility exceeding their expectations.

What is your most memorable success story?

Solving a customer’s problem is the most rewarding. We worked with a customer who was having issues with a standard pin. We helped design a special pin that eliminated the chips and increased the installation speed.

What are you excited about right now?

We have a lot happening here at VFS. We are launching a new E-commerce site, expanding our product offering, and now offer both bulk pricing and a package program.